VW stamped the map on Euros with a route, showing how far you’ll go on the fuel bought with the given denomination.
They enlisted their dealers to help distribute the media, by stamping their daily cash deposits. Folks, it doesn’t get any cheaper or smarter than this. (Via Directdaily)
Amazing. Another example of how “social media” isn’t digital only.
I guess how the heck do you measure impressions on this? Think probably the buzz is worth it. Great idea.
