September 2009
21 posts
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How to be a Better Brand Planner
“Think like a CFO/COO.” Hmm…could this make the case/justify my MBA in this MBA-lacking industry? Maybe all those finance and operations classes did come in handy.
via @BBHLabs
How to Be a Better Brand Planner
Posted by Julie | September 23rd, 2009
“Think like a CFO.”
That was my response when I was asked by Ben Malbon of BBH Labs during Tuesday’s Jay Chiat awards panel on...
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Watchgreat to see my fav surfer rob machado get coverage for his new film, “the drifter,” on cnn. take me to bali now!
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New Surf Tour Format?
this has so many things running through my head, i can’t even contain myself! thinking about all the ideas i had for the x-games/dew tour when i wrote that 20-pg research paper for my sports marketing class at kellogg…..
via NY Times
Kelly Slater, Surfing’s Top Star, Is Ready for the Next Wave
Jeff Gross/Getty Images
Kelly Slater, a nine-time world champion, is trying to set up a...
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Watchamazing. what if you could “print” actual furniture? a look at a 3d printer that can print and reproduce itself. via @jtwinsor
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Awesomeness is the New Innovation
love this article found via @bbhlabs
The Awesomeness Manifesto
by Umair Haque, Director of Havas Media Lab
2:47 PM Wednesday September 16, 2009
Innovation: it’s the ultimate source of advantage, the undisputed heavyweight champion of the economic ring. Innovation is what every organization should be ruthlessly pursuing, right? Wrong.
I’d like to advance a hypothesis: awesomeness...
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Cablevision to launch clickable TV ads
Cablevision announced today that it will begin rolling out interactive TV ads, allowing viewers to use their remotes to “click” on a commercial in order to get more information.
See here for the spot introducing the service: http://www.youtube.com/watch?v=hvcKdFeEh5Q
Interactive ads in Cablevision’s Optimum Select program will have a small banner that says “Click SEL for More” rising up from the...
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RedBeacon wins TechCrunch50
think open table for services like gardening, cleaning, or painting.
check out the rest of the runners-up here:
http://www.techcrunch.com/2009/09/15/redbeacon-wins-the-top-prize-at-techcrunch50-2009/
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Future of Monetizing Content
great recap of a discussion with bob iger, chris anderson, youtube, hulu, and news corp. lots of good tidbits in there. i found it interesting that hulu changes its site based on what people are saying on twitter.
Disney’s CEO, YouTube’s Founder, and Wired’s Editor Debate the Future of Monetizing Content
“The Digital Chiefs,” a lunch panel earlier this week...
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